Richard T. Minoff
President & CEO
Dorland Global Corporation

Richard is a senior-level pharmaceutical marketing and communications executive with more than two decades of broad-based experience in both the global and domestic marketplaces. During his 12 years on the client side, he held a series of progressively important key marketing, brand management, and new product development positions. For the past 12 years, Richard has held senior management positions at various agencies, where he developed an extensive background in global pharmaceutical advertising and communications, pharmaceutical brand launching and clinical communications. His expertise includes strategic marketing, positioning, message development, global brand development and KOL development.

Richard’s extensive marketing experience includes launching and/or growing a wide variety of global and domestic brands, including such blockbusters as Glivec®/Gleevec®, Diovan®, FOSAMAX®, Neoral®, Lamisil®, Sandostatin® LAR®. His extensive therapeutic experience includes anti-infectives, antivirals, cardiology, dermatology, gastroenterology, immunology, neurology, oncology, pediatrics, pulmonology, rheumatology, transplant medicine, and women’s healthcare.

Richard’s relations with the agency began 20 years ago, when he was a client. In June 2002, he joined Dorland Global as president of the agency’s pharmaceutical and biotech marketing division. Today he is responsible for Dorland Global Health Communications, a division with an emphasis on strategic consulting, marketing planning and strategy, brand development, medical education, and clinical communications services.

Richard is a cum laude graduate of the University of Connecticut and he received his MBA in management and business policy from the Robert H. Smith School of Business at the University of Maryland. He is on the editorial board of Pharmaceutical Commerce and the board of advisors at the CMAX Venture Fund and Oxbridge Pharma, Ltd. In addition, he often lectures and provides workshops on global branding, brand positioning, marketing strategy and patient-based marketing, and has held several adjunct professorships at Philadelphia-based universities.

Rich Minoff Photo