Bill Lunsford
Executive Creative Director – Copy
Dorland Global Corporation
During his 30-year career in advertising and marketing, Bill has been the president of a major consumer agency, a creative director, copywriter, consultant, and an entrepreneur.
Now, as Executive Creative Director at Dorland Global, Bill provides leadership to the agency’s 40-member creative team and is responsible for the development and production of all creative materials. Dorland Global’s clients benefit from his experience in and passion for healthcare communications, tactical planning, and concept identification.
Bill’s areas of particular expertise include strategic development, product launches, direct-to-consumer marketing, and copywriting, as evidenced by his many industry recognitions (Addy, Effie, and International Broadcast awards; Clio finalist).
Bill has served on a number of industry boards, including the American Association of Advertising Agencies, and on the faculty of its Institute for Advanced Advertising Studies.
